A name chosen, not stumbled upon

The name your baby deserves.

Most couples name their baby by going through lists and saying "I like this one." No framework. No real reason. Just elimination. Namesake starts with what matters to your family — your values, your history, your people — and helps you arrive at a name you can explain, and be proud of, for the rest of your life.

Start the naming

Free to begin. Takes about 20 minutes.

A sleeping newborn cradled in loving hands

The old way

Five books. Hours of lists. "Do you like this one?"

A child overwhelmed by a towering stack of books

That's how most parents name their baby. You sit down with a book — or a website with 50,000 names — and you start going through them. After hours, you haven't found the name. You've just found a shorter list of names you don't hate.

There's no framework for what matters. No way to surface what's actually meaningful to your family. No process for reconciling two people's instincts.

You're not naming a child. You're playing a guessing game.

"That's no way to name a life."

The Namesake way

A name chosen, not stumbled upon.

01

Tell us what matters

You and your partner each answer questions about your values, your heritage, the figures who have inspired you. Each of you independently — compared and combined, not competed over.

02

We find the names

Namesake generates a scored longlist built from what you actually shared. Meaning, popularity, sound, timelessness. Names that come from somewhere.

03

Your village weighs in

Share a private link. Family and friends vote in a bracket tournament. The final word is always yours.

Ten years from now, your child will ask:

"Why did you name me that?"

You'll have an answer. Not "we liked the sound of it." Not "it was on a list we found." A name with a story. A name that was chosen — not stumbled upon.

Everything you need to choose with intention.

Parallel brainstorm

Both partners answer independently. Your instincts compared, not competed.

Scoring that means something

Every name scored on what you said matters. Hard rules eliminate. The right names rise.

The village vote

Private bracket tournament. Family votes. Comments visible. Final word is yours.

Real popularity data

47,000+ names from the Social Security Administration. Know which "unique" names are actually common.

Surprise mode

Not finding out the gender? Namesake reveals the winning name and gender together when you're ready.

Baby shower mode

Live tournament on an iPad at the party. The village decides in real time.

Baby's head cradled gently in two hands

Our story

We built this because we were you.

My wife and I are expecting our first child.

When the time came to choose a name, we did what everyone does. We went to Barnes and Noble and bought every baby name book on the shelf. Five books. Thousands of names.

We sat together going through the lists. Hours passed. We weren't closer to a name. We were just overwhelmed.

I wanted to look my daughter in the eyes someday and tell her exactly why her name is hers. Not because it sounded nice. Because it came from something real.

So I built Namesake.

Producing a child is communal. Names are communal. Namesake gives that back.

"A good name is more desirable than great riches."

Proverbs 22:1

"To name a thing is to give it power."

Ursula K. Le Guin

"In the beginning was the Word."

John 1:1

"The name we give to something shapes how we think of it."

Keith Chen

"Producing a child is communal. Names are communal."

Namesake

The name is already out there.

Let's find it together.

Start the naming

Free to begin. Your village is waiting.